By Pamela Fink

You reap what you sow, and when that sowing consists of challenging strokes like seeds, irreverent phrases about irrigation, and a very Mexican sense of humor as fertilizer, it is to be expected that the crop will feed to satiety those hungry for the art of Jocoque taquito.

And if we think of the artist, the first thing that comes to mind is a woman wearing bright colors with a friendly smile on her face, a turban that gives the sensation of mysticism and fly glasses that get in the way of her deep gaze.

For others, the illustration by Luisito Rey will come to mind when we all watched the El Sol series and we were united as a people by one of the most powerful forces similar to what we feel every time someone mentions Emilia Pérez or the tariffs imposed by the gringos: collective contempt. 

It is with this simple explanation that we understand the viralization and rise to fame of Taquito who unexpectedly had a boom where we find her everywhere: Gelish nails, wedding piñatas and of course, a lot of piracy so the poor girl had to legally arm herself to reclaim her art.

Thanks to this period of euphoria, Taquito was fortunate enough to see during his lifetime (unlike the unfortunate Van Gogh who never enjoyed that luck) that Roxana Ramos, or Taquito, was finally able to obtain the recognition she deserved.

And although she would have enjoyed that perhaps it were other pieces of hers that went viral, that didn't work out that way so the artist had to grab the meme by the horns and make as much money as possible with her boom by often sleeping among piles and piles of t-shirts of the illustration.

Caps, t-shirts, tote bags and even underwear, if desired, can have Taquito's prints, as she is not one of those artists who is wary of the dissemination of her art and for her it is rather an honor that people want to wear her creations as a kind of family crest. 

And it is now that Saint Michael will have the opportunity to exhibit her new collection at the always playful Yam Gallery with pieces such as the illustrations in memory of our divas Paquita la del Barrio and Tongolele as well as an illustration of a clock that particularly caught our attention because instead of having numbers to mark the time, there are phrases such as “I miss you a lot” to mark the anxiety of midnight or “The Secret of Love” a couple of hours before.

All you have to do is take a look at Jocoque's Instagram to find out what awaits us at the “Jocoque” exhibition, which she uses as a kind of visual newspaper in which the artist distills everything that catches her attention and is now ready to show us the maturation process she has gone through in recent years and which we don't plan on missing from the end of April onwards, as there's nothing like adding a lot of jocoque to your tacos to celebrate our diverse identity.