THE LIQUID CULTURE By Roberto Martínez Guerra, the cultural ambassador of Mezcal Amarás

Formerly known as Mezcal Amores, the now Mezcal Amarás changes its name but not its foundations of having love as its central axis towards Mexico and the sublime agave plant.

In addition to being a mezcal loved throughout Mexico, they have the distinction of having a philosophy in which they are deeply concerned about the environment following the 7-1 model.

The fact that?

The 7 to 1 is a commitment by Casa Amarás to plant 7 mezcal plants for every one they use for the jima, thus helping the ecological system.

In addition to that, they are a mezcal house that works fairly with its producers, that cares about the well-being and quality of life of its collaborators and that always seeks to achieve horizontal, comprehensive and organic growth.

The drink of the gods is difficult to classify into a single category since each agave plant is different in its flavor and process, but what Amarás does ensure is that you find your ideal label.

From people who are just starting to drink mezcal to those who are offered Amarás Espadín Joven and Reposado, people who drink mezcal only in cocktails for those who have Mezcal Verde, people who seek to know and try a little more of this category with Amarás Cupreata or Amarás Ensamble, all the way to those who are Mezcal connoisseurs and are looking for an ultra-premium experience with its Logia category that uses wild agaves and processes that range from artisanal to ancestral and that will be a portfolio of collectible limited editions.

On the other hand, within its mezcal family we also find the smallest and smokiest of the family, Mezcal Verde Amarás, which has an irreverent, multifaceted, inclusive, artistic and even playful personality, why not?

Even Green is daring in his labels, using memes, emojis and works of art in his multifaceted personality.

What is certain is that you should always take it with kisses and enjoy the good mezcal You will love it with much love. loves.

We would like to thank the regional coordinator and cultural manager Roberto Martínez Guerra, who loves to spread the magic of liquid culture, and the spectacular venue of L'Otel.

On
the Cover

Gloria Rodriguez Navarrete

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