There are a series of actions-reactions in the universe that without their initial creative impulse would not be able to give birth to important consequences. These words could never have been written without the amazing figure of Myrna Camacho who is our founding mother. 

An extraordinary eye for bringing together a talented team of creatives, flowing dresses, the strength of a leader and an unmistakable, cheerful laugh are attributes inherent to Myrna that form part of her essence and entourage. Oh, and of course, a friendly Pug dog with his tongue hanging out who tirelessly follows her steps, but we will talk about that later. 

Myrna's origins in San Miguel are like those of anyone who first meets our wonderful lands: love at first sight!

But what distinguished Myrna from those futile infatuations was that she was certain that one day she would live in our small, great city and would make our name proud, and boy has she achieved that. 

Being an expert in generating visual concepts, the charm of San Miguel permeated her and inspired her to start an exclusive Mexican design showroom called Bendita where designers such as Carla Fernández, Lydia Lavin and Alan Zepeda used to exhibit their creations.

Going to Bendita as a family meant that everyone left happy, because while the girls often went shopping, the husbands happily toasted with mezcal offered by Myrna. A real delight for the family!

Camacho's creative spirit decided to explore other facets and that is why, in addition to supporting more than 40 local national brands, he was able to carry out the “Entinta La Piel” (Take the Skin) festival, the only tattoo festival in San Miguel that began as a “Spring Fashion Weekend” and where figures such as the director of GIFF herself, Sarah Hoch, dared to ink his skin for the first time with Inkjektor Tattoo. Guess what he got tattooed?

But the arrival of the pandemic resulted in the beloved physical space having to be transformed into a digital medium which is currently, after much effort, booming, prosperous and in a stage of constant expansion as an advertising agency already called "Blessed Project”.

In Myrna's own words, some of the advantages of moving to digital platforms are being able to reach a global level by not being limited to a physical space. 

Likewise, being able to access our social networks at all times and at any time @localsmaguide as well as our digital magazine LocalGuide.Mx already our directory SanMiguel.LocalGuide.Mx have turned out to be unexpected advantages, generating multimedia interaction with users in very fun and creative ways.

Finally, it should not be forgotten that digital actions allow for extremely useful measurement tools for clients who want to know the type of impact they are having on their community and what content is most popular.

All of the above without forgetting the multi-sensory charm that a physical space entails as well as its coexistence, which is why Myrna's tireless spirit does not rule out one day merging both worlds.

For her, who currently has a select team of creatives from Monterrey, Mexico City and of course, San Miguel, what makes her team great, even though their number is select, is the great love that each of its members brings to Proyecto Bendita from their trenches.

The years of expertise that Myrna and her team have in the advertising and design world allow their advertising agency to offer something that others do not: immerse themselves in the local culture to generate high-impact and transcendental campaigns aligned with the unique visions of clients. 

Offering tangible results and working closely with clients are what have allowed Proyecto Bendita's client portfolio to continue growing day by day under the cautious and attentive eye of its founder.

And someone who equally oversees Bendita's intense workload and offers a 4-legged respite from these great responsibilities is @mangothelocalpug who has become an emblem of San Miguel on his own merits as well as an influencer by being an expert in knowing Pet Friendly places and showing an affinity for a good belly scratch.

The name Bendita is a token of gratitude for all the blessings that Myrna has earned thanks to her talented and kind personality. She is blessed to live in San Miguel, to have a great husband and accomplice, to have a talented and supportive work team, to walk alongside Mango, to have the great love of her family. And of course, it is a blessing to have her to put San Miguel on the top.