Finding the voice of a project or brand is not an arduous task for Maggie Arias, who, thanks to her extraordinary powers of observation, has come to the conclusion that we are communicating absolutely all the time, especially about what is not said, and she is an expert in listening to those significant silences. 

Understanding and feeling the brand as a person is a strategy that allows you to create communication strategies that will remain in the viewer's mind. 

The authenticity of Maggie’s campaigns and their playfulness with the world of art and performance have yielded impressive results, making her entry into the Marketing and Sales area of the modern Hotel Matilda a natural fit. With experiences such as “The Erotic Dinner”, the hotel has become popular and trendy in the always innovative San Miguel de Allende.

And although it is increasingly difficult to believe in love at first sight, something like that happened to Maggie when she attended the launch of Hotel Matilda a decade ago with Mr. Bruce James and it was at that moment that she knew that at some point they would collaborate together, and more than knowing it, she decreed it with an unbreakable will that is now a reality. 

Her goal for the boutique hotel has always been to combine excellence in hospitality with her artistic DNA and go beyond the experience offered by a conventional hotel and turn it into a living, seething vessel of living art. A space where the guest will not only stay overnight but also breathe art and be captivated and feel in this experience that could be said to be a hybrid between hospitality, art and performance.

That's why staying in Hotel Matilda It is a given for many art and wellness-loving tourists who cannot imagine spending their nights anywhere else, as they are certain that inspiration will reach them with such subtle stimuli, with results that do not lie. For Maggie, the most important metric to measure the impact that is being achieved is neither the likes nor the comments; it is the very high percentage of guests who return to stay at this place to continue writing together the story that they are all creating.

The synergy between Maggie and Matilda is one of the luckiest matches in the history of San Miguel. Not many places can boast of having found someone who understands their voice and represents them with as much love and originality as the aforementioned person. We invite you to stay here to experience firsthand the wonderful benefits of this creative and hospitable duo.