“Art should be something that liberates your soul, provokes the imagination and encourages people to go further” 

exclaimed Keith Haring whose work is an example of liberation and of taking a forceful stance in the face of what his eyes interpret of the world without being afraid to use his style to make social statements, the same philosophy that he adopts Alejandro Trejo who was not afraid to enter the world of fashion after becoming a renowned painter and muralist.

Having deeply loved the world of the visual arts since early childhood, no one would be surprised by Trejo's choice to study at our representative Instituto Allende or the prestigious Bellas Artes.

It was during his training that he met the Chilean teacher Carmen Cereceda Bianchi, whose deep spiritual life was combined with the magical realism of Latin America, a theme that would be imbued in the future pictorial work of Alejandro Trejo and that allowed his teacher to paint alongside names of the stature of enormous muralists like Diego Rivera. 

Alejandro's love for the emphatic use of color and his obsession with 

Geometric figures such as rhombuses and the play of symmetry gave his paintings and murals a very recognizable distinctive seal, allowing him to exhibit in various parts of the world such as Paris, CDMX, San Miguel and Querétaro.

It was recently that a brand in Miami contacted him to implement his art in swimwear and such was the success of the pieces Alejandro designed that he came up with the idea of launching his own line of swimwear for the male audience.

Speedos and Shorts are the type of pieces from the collection that was just launched last year and that will allow their wearers to bring art to any pool party or beach they plan to attend.

Pieces combining the texture of the jaguar with the rhombuses of the Sacred Heart and mystical eyes, as well as striking color combinations such as mixing yellow with blue and red, will make everyone delight in the good taste and flirtatious fun of the piece.

Mainly the themes in the swimwear brand are inspired by elements of Mexico and specifically San Miguel, making them the ideal garments to promote tourism to our lands.

Real-life mermen and bodybuilders often turn out to be the models that Trejo draws inspiration from to paint his new pieces, and we are aware that in this arduous heat wave, what you want most is to go to a pool and become a magnet for glances while doing a great job of supporting a local project, a project from San Miguel.