{"id":47721,"date":"2026-05-28T13:03:43","date_gmt":"2026-05-28T19:03:43","guid":{"rendered":"https:\/\/localguide.mx\/?p=47721"},"modified":"2026-05-28T13:03:45","modified_gmt":"2026-05-28T19:03:45","slug":"local-connect-31-protege-tu-arte-con-aide-tenorio","status":"publish","type":"post","link":"https:\/\/localguide.mx\/en\/local-connect-31-protege-tu-arte-con-aide-tenorio\/","title":{"rendered":"LOCAL CONNECT #31 Protect your Art with Aid\u00e9 Tenorio\u00a0"},"content":{"rendered":"<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"LOCAL CONNECT #31 Protect your Art with Aid\u00e9 Tenorio\" width=\"1290\" height=\"726\" src=\"https:\/\/www.youtube.com\/embed\/3zmJhpD9pA0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>As creatives and artists, we tend to worry about inspiration, the moment of creation, and perhaps the subsequent commercialization of our works, but what never crosses our minds is that when undertaking a project, the best way to protect what we love is through legal means.<\/p>\n\n\n\n<p>That is why lawyer Aid\u00e9 Tenorio founded Arteva Legal, a digital firm specializing in Intellectual Property, Digital Law and Legal Development of Projects.<\/p>\n\n\n\n<p>In her view, what she loves most is talking to creatives and entrepreneurs about their dreams and ideas so they can turn them into reality and even a source of income for them based on their great passion.<\/p>\n\n\n\n<p>This is how Myrna Camacho, the founder of <a href=\"https:\/\/localguide.mx\/en\/local-connect-30-las-lajas-y-el-poder-curativo-de-caballos\/\" data-type=\"link\" data-id=\"https:\/\/localguide.mx\/local-connect-30-las-lajas-y-el-poder-curativo-de-caballos\/\">Local Guide<\/a> And Proyecto Bendita approached Arteva 4 years ago for advice on whether their brand was properly registered, and it turns out the process was incomplete.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"565\" src=\"https:\/\/localguide.mx\/wp-content\/uploads\/2026\/05\/local.jpg\" alt=\"Arte San miguel Aid\u00e9 LOCAL CONNECT\" class=\"wp-image-47727\" srcset=\"https:\/\/localguide.mx\/wp-content\/uploads\/2026\/05\/local.jpg 1024w, https:\/\/localguide.mx\/wp-content\/uploads\/2026\/05\/local-300x166.jpg 300w, https:\/\/localguide.mx\/wp-content\/uploads\/2026\/05\/local-768x424.jpg 768w, https:\/\/localguide.mx\/wp-content\/uploads\/2026\/05\/local-18x10.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>That&#039;s when Myrna and Aid\u00e9 got to work, and through an exhaustive and meticulous process, today all the content of Local Guide, such as texts, illustrations, and photographs, is properly registered and protected under copyright law and the Mexican Institute of Intellectual Property.<\/p>\n\n\n\n<p>Since many entrepreneurs and creatives spend a lot of their lives creating their brand, their identity and their use of colors only to later discover that it was already registered and they have to start all over again.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/localguide.mx\/wp-content\/uploads\/2026\/05\/1-768x1024.jpg\" alt=\"\" class=\"wp-image-47723\" srcset=\"https:\/\/localguide.mx\/wp-content\/uploads\/2026\/05\/1-768x1024.jpg 768w, https:\/\/localguide.mx\/wp-content\/uploads\/2026\/05\/1-225x300.jpg 225w, https:\/\/localguide.mx\/wp-content\/uploads\/2026\/05\/1-9x12.jpg 9w, https:\/\/localguide.mx\/wp-content\/uploads\/2026\/05\/1.jpg 1080w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>That is why the first thing Arteva Legal does with new clients is to check that the distinctive signs of the brand do not already exist and once those selection criteria are met they proceed to the registration process which usually takes approximately 4 or 5 months until the Official Certificate is obtained.<\/p>\n\n\n\n<p>One of Aid\u00e9&#039;s success stories in San Miguel was when a client registered her food business and shortly afterwards many restaurants and projects emerged with a similar or almost identical name, so they had to be asked to remove that name from their premises both physically and digitally in advertising.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/localguide.mx\/wp-content\/uploads\/2026\/05\/asesoria-juridica-1024x538.webp\" alt=\"\" class=\"wp-image-47724\" srcset=\"https:\/\/localguide.mx\/wp-content\/uploads\/2026\/05\/asesoria-juridica-1024x538.webp 1024w, https:\/\/localguide.mx\/wp-content\/uploads\/2026\/05\/asesoria-juridica-300x158.webp 300w, https:\/\/localguide.mx\/wp-content\/uploads\/2026\/05\/asesoria-juridica-768x403.webp 768w, https:\/\/localguide.mx\/wp-content\/uploads\/2026\/05\/asesoria-juridica-18x9.webp 18w, https:\/\/localguide.mx\/wp-content\/uploads\/2026\/05\/asesoria-juridica.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>So if you&#039;re an artist and think that legal matters are something that doesn&#039;t concern you, you&#039;re very wrong and you would do well to prevent problems and grow your project formally, always in contact with the best advisors at Arteva Legal.<\/p>\n\n\n\n<p class=\"has-small-font-size\"><a href=\"https:\/\/www.instagram.com\/artevalegal\/\" data-type=\"link\" data-id=\"https:\/\/www.instagram.com\/artevalegal\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Como creativos&nbsp; y artistas solemos preocuparnos por la inspiraci\u00f3n, el momento de creaci\u00f3n y tal vez la comercializaci\u00f3n posterior de nuestras obras, pero lo que nunca pasa por nuestra cabeza es que al momento de emprender la mejor forma de proteger eso que amamos es a trav\u00e9s de lo legal. Es por eso que la [&hellip;]<\/p>","protected":false},"author":1,"featured_media":47722,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,9,8],"tags":[320],"class_list":["post-47721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-supportlocal","category-culture","category-discover-sma","tag-local-connect"],"blocksy_meta":[],"acf":[],"_links":{"self":[{"href":"https:\/\/localguide.mx\/en\/wp-json\/wp\/v2\/posts\/47721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/localguide.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/localguide.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/localguide.mx\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/localguide.mx\/en\/wp-json\/wp\/v2\/comments?post=47721"}],"version-history":[{"count":1,"href":"https:\/\/localguide.mx\/en\/wp-json\/wp\/v2\/posts\/47721\/revisions"}],"predecessor-version":[{"id":47728,"href":"https:\/\/localguide.mx\/en\/wp-json\/wp\/v2\/posts\/47721\/revisions\/47728"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/localguide.mx\/en\/wp-json\/wp\/v2\/media\/47722"}],"wp:attachment":[{"href":"https:\/\/localguide.mx\/en\/wp-json\/wp\/v2\/media?parent=47721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/localguide.mx\/en\/wp-json\/wp\/v2\/categories?post=47721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/localguide.mx\/en\/wp-json\/wp\/v2\/tags?post=47721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}