{"id":47319,"date":"2026-02-16T21:04:29","date_gmt":"2026-02-17T03:04:29","guid":{"rendered":"https:\/\/localguide.mx\/?p=47319"},"modified":"2026-02-17T09:11:19","modified_gmt":"2026-02-17T15:11:19","slug":"en-portada-con-rita-naveda-impulsora-del-diseno","status":"publish","type":"post","link":"https:\/\/localguide.mx\/en\/en-portada-con-rita-naveda-impulsora-del-diseno\/","title":{"rendered":"ON THE COVER with RITA NAVEDA, the Promoter of Local Design"},"content":{"rendered":"

Things that are very well Made in Mexico have a place in \u00c1urea Concept Store<\/a> largely thanks to the vision of Rita Naveda who, with her studies in architecture, came from Xalapa to San Miguel and it was here that she pursued her other passions: clothing and jewelry design, thus becoming the patron of local design.<\/p>\n\n\n\n

It was in 2017 when they created the First Mexican Design Festival in San Miguel and it was so well received by the public that it took on a digital format and after two years had the opportunity to inhabit a physical space on Calle de Relox #23.<\/p>\n\n\n\n

\n
\n
\"Rita<\/figure>\n<\/div>\n\n\n\n
\n
\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

There, the imposing \u00c1urea the mojiganga always greets you, dressed in contemporary fashion without forgetting some purely traditional Mexican and local touches from San Miguel, such as brass accessories. Season after season, the gigantic friend changes her outfit, so it's a tradition to visit her at different times of the year, like Christmas or spring, to see what she's wearing.<\/p>\n\n\n\n

Just as the friend of epic proportions combines the avant-garde with the Mexican, so too does the curation of the Concept Store<\/a> in which they choose Mexican designers with great ideas but who at the same time do not forget their roots.<\/p>\n\n\n\n

\n
<\/div>\n\n\n\n
\n
<\/div>
<\/div>
<\/div><\/div><\/div>
<\/div>
<\/path><\/g><\/g><\/g><\/svg><\/div>
View this post on Instagram<\/div><\/div>
<\/div>
<\/div>
<\/div>
<\/div><\/div>
<\/div>
<\/div><\/div>
<\/div>
<\/div>
<\/div><\/div><\/div>
<\/div>
<\/div><\/div><\/a>

A post shared by \u00c1UREA Mexican Concept Boutique (@aureaconceptboutique)<\/a><\/p><\/div><\/blockquote>\n