It is known by a popular saying that going alone individually can take us faster to our goals but making this journey as a group strengthened by other talents similar and complementary to ours can take us much further than we ever dreamed and this applies perfectly to the vision of Rita Naveda. 

About a decade ago, the architect and her partner had a vision to expand their horizons and that is how they started designing unique jewelry, which became a great success by having such original and good quality pieces. Success did not come with a price but with an epiphany; realizing that there were many other Mexican designers who had not had the opportunity to showcase their brands because the market used to be extremely elitist or tended to sell their products at a low price. 

Thus, after a first exhibition in 2017, Rita brought together several Mexican brands that would eventually establish themselves in Mesones in a Concept Boutique, and after the pandemic, they were able to establish themselves on Relox 23 street, located in the Historic Center. 

Beyond having a compilation of brands, what Rita's vision seeks to add to her team of Golden In Mexican brands, it is about the designer being authentic, not afraid to take risks and having a solid vision that sets him apart from the rest and thus giving him the keys to both the national and international market, exclusive to San Miguel de Allende. 

The emphasis on Mexican products is due to the desire to highlight the enormous local talent that often perishes in the face of competition from trends such as fast fashion. What is sought here are pieces that are friendly to the environment, of great quality and at a fair price to help all the families involved in their production as well as to ensure a longer lifespan of the garment in the lucky buyer's closet. 

The name of Golden pays tribute to Rita's profession as an architect, who draws on the divine Golden Ratio that we find all the time in arithmetic, photography, fashion and nature itself. We are all made of it. 

And based on this universal proportion, the fun notion of Áureanos arises, which means that we are not limited by the clothes of a certain gender or caste, no! Seeing an Áureano mannequin is seeing a being full of style, timeless personality and great fun! 

We are all Aureans!

The only thing we need beyond shining at an international level is to really do it at a national level. That moment when we Mexicans realize the great level of national manufacturing and talent will surely save us a few zeros in our account and we will be supporting our brothers in addition to looking great in the process. 

With this premise, we can only predict a promising future for Mexican design and congratulate places and lifestyles like Áurea Concept Boutique that continue to raise the name of national fashion.