As creatives and artists, we tend to worry about inspiration, the moment of creation, and perhaps the subsequent commercialization of our works, but what never crosses our minds is that when undertaking a project, the best way to protect what we love is through legal means.
That is why lawyer Aidé Tenorio founded Arteva Legal, a digital firm specializing in Intellectual Property, Digital Law and Legal Development of Projects.
In her view, what she loves most is talking to creatives and entrepreneurs about their dreams and ideas so they can turn them into reality and even a source of income for them based on their great passion.
This is how Myrna Camacho, the founder of Local Guide And Proyecto Bendita approached Arteva 4 years ago for advice on whether their brand was properly registered, and it turns out the process was incomplete.
That's when Myrna and Aidé got to work, and through an exhaustive and meticulous process, today all the content of Local Guide, such as texts, illustrations, and photographs, is properly registered and protected under copyright law and the Mexican Institute of Intellectual Property.
Since many entrepreneurs and creatives spend a lot of their lives creating their brand, their identity and their use of colors only to later discover that it was already registered and they have to start all over again.
That is why the first thing Arteva Legal does with new clients is to check that the distinctive signs of the brand do not already exist and once those selection criteria are met they proceed to the registration process which usually takes approximately 4 or 5 months until the Official Certificate is obtained.
One of Aidé's success stories in San Miguel was when a client registered her food business and shortly afterwards many restaurants and projects emerged with a similar or almost identical name, so they had to be asked to remove that name from their premises both physically and digitally in advertising.
So if you're an artist and think that legal matters are something that doesn't concern you, you're very wrong and you would do well to prevent problems and grow your project formally, always in contact with the best advisors at Arteva Legal.
